👋 Hey there, I’m Minh.
Over the past 10+ years I've worked as a UX designer, a CX designer, a product designer and few other job titles. I've led delivery, research and design programs for start-ups, scale-ups and big enterprise-level organizations across fin services, govt and tech.
Most recently I've been at Canva as a Group Product Design Lead, heading up Revenue Platform design, one of the org’s biggest groups, taking in product, technical and customer operations teams. It’s my job to scale and lead the team of designers responsible for enabling monetization and revenue growth across Canva’s $42B dollar business and 265M+ global monthly active users while being a hands-on designer owning my own project streams as a player coach.
Reach out if you already know you want to chat. Scroll to peruse work.
Work
CSIRO’s Data 61
Design and research consulting to the Consumer Data Right program, including Open Banking, Energy and future sectors at CSIRO's Data61, the data and digital arm of Australia’s national science agency.
This work encompasses providing research insights and recommendations to inform the Treasury’s work on policy design and close consultation with regulators, industry representatives and community advocacy groups.
It includes developing CX standards and guidelines aimed at facilitating consumer experiences that are simple, informed and trustworthy in the form of consumer research reports, validated open source design kits, and illustrative, interactive prototypes.
↗ Co-authored Phase 3 CX Reports
↗ CSIRO
Atlassian
Leading product designer for Atlassian’s B2B migration tools. This includes services to guide, plan and facilitate the adoption and shift from on-premises server instances to cloud-hosted solutions for products like Confluence and Jira for small, micro businesses through to enterprise level companies
Product design and leadership at Canva, owning the growth and roadmap for all things payments, billing, premium services and team expansion. This encompasses enabling monetization for any type of Canva customer from solo consumers through to teams and large-scale enterprises with particular ownership for Canva’s business and enterprise investments, which account for $500M ARR and growing.
Canva
Case Studies
Send me a message if you’d like to view case studies. It’s a bit of friction but it helps with respecting things like confidentiality, privacy and important things of that nature.
Shared Expenses
Transaction splitting and ongoing management of bills and shared expenses. View case study
Instant Banking
Self-activated native bank account openings. View case study