Product design and leadership at Canva, heading up design for Revenue Platform. Joining as the founding designer in the Group, I scaled the design team, running pipeline hiring, capability and people growth to support one of Canva’s biggest group of teams covering product, platform and operations.

This role owned the strategy and roadmap for paid users and monetisation, looking after everything from recurring subscriptions and billing through to pricing and packaging for emerging markets. It also encompasses particular ownership of investments in B2B and enterprise, allowing teams of any size to start using Canva and expanding across their organization. In my time, I oversaw the B2B segment grow to be a primary driver of revenue and valuation with 100% YoY growth totaling $500M in annual recurring revenue (ARR) in 2025.

↗ Canva Enterprise

↗ Plans & Pricing

Stepped into the dual role of designer and PM to lead design and product of a 0-1 expense management and social transaction splitting product within CommBank’s native banking app.

Initiated and led research into consumer subscription and recurring payments behavior centering around set up, renewal, churn and re-activation. This research directly led to a change in strategic direction and investment in Canva’s Payments Improvement Strategy and annualized recurring revenue (ARR) metric goal.

Design and research consulting to the Consumer Data Right program, including Open Banking, Energy and future sectors at CSIRO's Data61, the data and digital arm of Australia’s national science agency. 

This work encompasses providing research insights and recommendations to inform the Treasury’s work on policy design and close consultation with regulators, industry representatives and community advocacy groups. 

It includes developing CX standards and guidelines aimed at facilitating consumer experiences that are simple, informed and trustworthy in the form of consumer research reports, validated open source design kits, and illustrative, interactive prototypes.

↗ CSIRO

↗ Co-authored Phase 3 CX Reports

Led strategic research, prioritization and design of the 0-1 B2B stream of work introducing billing management capability and self-serve cost center expansion to unlock the ability for increased seats purchases across verticals like franchises and multi-team departments.

Designed the Commonwealth Bank’s first native origination experience - removing the need for users to navigate stitched together web forms and mobile sites - enabling new to bank customers to open a bank account in minutes and start transacting instantly.

As part of this project I also redesigned the CommBank App’s form fields, with this new pattern adopted into the mobile pattern library and reflected in all data entry and conversion flows.